The Chinese essays

The Chinese essays -The levels of education between the Chinese Americans are divided between the highly educated and the poorly educated. -The second generation Chinese Americans who went through four years of college were pretty intelligent and were taking up more professional and technical jobs. -The world of medicine, high on the list of professions, were said to open up the doors of opportunity for Chinese Americans. This included general medicine, dentistry, pharmacy and medical research along with optometry and audiometry. - While a part of the Chinese occupations were limited to restaurants, service employment and garment industry. - Also a lot of Chinese American women with four years of college degree were involved in teaching, clerical works and social welfare. - Basically the Chinese Population in the Unites States are robust and healthy. - They have a fairly good life expectancy of about 67 years for males and 71 years for females. - But the main three causes of death among the Chinese population are the same as in United States, which are heart diseases, other circulatory diseases and cancers. - The Chinese experience an increased incidence of lactose intolerance, resulting in diarrhea, ingestion and bloating when milk and milk products are consumed. - Many Chinese who live in the Chinatowns of America also experience an increased incidence of tuberculosis. - Smoking and alcohol consumption is a high risk behavior for many Chinese men and careless teenagers. Although many Chinese women do not smoke, the numbers have been increasing recently. -A lot of Chinese immigrants came to United States expecting to make money to help out their family and later return to china. For the safety and the maintenance of their cultural values, most Chinese settled in closed communities that have become the Chinatowns of ...

8 Dream Jobs You Didn’t Know Existed

8 Dream Jobs You Didn’t Know Existed If you were to think of your total dream job- regardless of your field, experience, or financial considerations- what would it be? Wacky Wednesday has gone out and discovered that some of those ultimate jobs are reality for some lucky people around the world. Read and be jealous! Wine Tester and BloggerDo you subscribe to the old Jimmy Buffett motto, â€Å"It’s five o’clock somewhere?† Is â€Å"wine-o’clock† a daily occurrence in your home? If so, then wine testing might be your dream gig. It certainly was for one lucky vinophile, who was paid $10,000 per month to live rent-free in California’s Napa Valley and chronicle his â€Å"winestream† on social media.World of Warcraft TesterIf you already play World of Warcraft like it’s your job, know that Blizzard Entertainment (the software company behind the behemoth online role-playing game) hires people to do Quality Analysis (QA) testing on the game to check for bugs and other issu es. Living the dream, earning in-game gold, and paying your real-life bills too!Airplane Repo PersonIt’s kind of like an administrative James Bond gig: repossessing private aircraft once the owners can no longer make payments. This sounds glamorous (you’d be visiting airplane hangers in all sorts of exotic locales), but you’d also need Bond-level martial arts skills and cunning†¦ people do not part with their private jets lightly.Waterslide TesterGlobal resort company First Choice hired someone to test out their water slides for height, speed, water quantity, and safety at various resorts around the world. The most fun vacation activity in all sorts of exciting destinations? Sign us up!Candy TesterBritish sweets company Swizzles-Matlow hired a 12-year old to taste-test their top secret candy recipes. Looks like that young gentleman hit the golden-ticket jackpot!Professional ZombieDo you spend all year waiting for Halloween, when you can lurch around your ya rd, groaning, â€Å"Braaaaaaaaains† to scare unsuspecting trick-or-treaters? You might want to consider relocating to London, where the London Dungeons Experience hires professional zombie actors to mingle with visitors.Luxury Bed TesterAs part of a sleep study, a British luxury bedding company paid one woman a thousand pounds to sleep in different luxury beds for a month, and share her feedback on comfort, sleep quality, etc. It’s a tough job, but someone has to†¦zzzzzzzz.Paradise Island CaretakerAn Australia man beat out 35,000 other applicants to be the official caretaker of Hamilton Island (in the Great Barrier Reef) for six months. The rigorous final application tests included snorkeling, eating a luxurious island BBQ meal, and getting treatments at a spa. The lucky caretaker enjoys free rent in a 3-bedroom villa, and gets to have all his mail forwarded to paradise. What’s not to love?So maybe these jobs aren’t in the cards for you in the near f uture, but isn’t it comforting to know they’re out there, and that we live in a world out where we too could be top-secret candy testers?

Strategic Marketing Assignment Example | Topics and Well Written Essays - 3000 words

Strategic Marketing - Assignment Example Nike’s strategy has always been to develop their brand with global perspective by creating a motivational consumer base for the company. Nike tries to influence the brand perception of the consumers and can sustain it by adding materialistic benefits in marketing strategy. In order to sustain in the competitive scenario, it is recommended to the company that enhancing their business into the motor sports segments will create a bigger market place for the Nike. Also they can develop their connection with the consumers if Nike endorses athletes who are close to their consumers or local athletes. Marketing concepts and strategies are evolving rapidly with the growing competition in the corporate sector. New forms of marketing such as viral marketing, guerilla marketing, etc. are now forming exclusive segments of the marketing process of the business houses. As defined by Beard (2008), strategic marketing helps the firms to align their business objectives with the market demands and creates consumer awareness. Grà ¶nroos (2010) added that the primary objective of a strategic marketing process is to help the business develop a long-term sustainable competitive advantage. Combining the above two definitions it can be observed that strategic marketing helps in developing a competitive advantage by allying the business objectives with market requirements. Nike is known to be one of the pioneers of the modern day marketing process. They have established themselves as one of the leading brands in the sportswear industry (Anderson and Narus, 2007). The strategic marketing concept o f Nike will be analysed in context to the role of services in marketing and factors that can be included to boost the marketing effectiveness of the company. The researcher will try to evaluate the gaps in the marketing strategy of Nike in terms of the service marking strategy and provide

Socrates, the father of western philosophy who discussed the Essay

Socrates, the father of western philosophy who discussed the importance of thinking philosophically in his work the Apology - Essay Example For Socrates, a â€Å"good life† is a â€Å"truthful life† achieved through learning and discussion of one’s own experiences in life. From him, the didactic way of learning sprang, where wisdom is ultimately achieved through conversation and questions, such the one posited above. By examination, we appeal to the intellect and learn what is true. Now to an extent, this may lead to a good life because in knowing our end, we can accept it as proper to man and we can deem it as possible to achieve. However, Socrates was only half correct in supposing that an examination of life is what makes worth living- â€Å"living† and experiencing the truthful life is what makes it worth living. At least for me, what is the point of having an idea without actually â€Å"realizing† it, without acting this ideal life out? Because the truth is, life is not just ideas but our goals is something concrete and material- especially if you will it. The disparity between â€Å"what is† and â€Å"what ought† has long caused debate because ideas may be easy to assume but hard to put in practice. This is where my personally philosophy of walking one’s talk comes in: I assume that everyone wants a happy life, but how many people work hard to achieve that life perhaps by being truthful in one’s thoughts and

Machine Elements in Mechanical Design Essay Example for Free

Machine Elements in Mechanical Design Essay Answers to Selectecj Problems Given here are the answers to problems for which there are unique solutions. Many of the problems for solution in this book are true design problems, and individual design decisions are required to arrive at the solutions. Others are ofthe review question form tor which the answers arc in the text ofthe associated chapter It should also be noted that some ofthe problems require the selection ot design factors and the use of data from charts and graphs. Because of the judgment and interpolation required, some ofthe answers may be slightly different from your solutions. AISI 1080. 28. AISI 5160 OQT 1000 is a chromium steel, having nominally 0. 80 percent chromium and 0. 60 percent carbon, a high carbon alloy steel. It has fairly high strength and good ductility. It was through-hardened, quenched in oil, and tempered at 1000Â °F. 29. Yes. with careful specitlcadon ofthe quenching medium. A hardness of HRC 40 is equivalent to HB 375. Appendix 3 indicates that oil quenching would not produce an adequate hardness. However, Appendix 4-1 shows that a hardness of HB 400 could be obtained by quenching in water and tempering in 700Â °F while still having 207f elongation for gciod ductility. 3. AISI 200 and 300 series 34. A hardness of 750 HB is extremely hard and characteristic of as-quenched high alloy steels, 15. The HRB scale is normally limited to HRB 100. 16. The HRC hardness is normally no lower than HRC 20. 17. The given relationship between hardness and tensile strength is only valid for steels. 18. Charpy and Izod 19. Iron and carbon. Manganese and other elements are often present. 20. Iron, carbon, manganese, nickel, chromium, molybdenum. 21. Approximately 0. 40 percent. 22. Low carbon: Less than 0. 30 percent

The Standard for Insanity :: Barker Regeneration Essays

"The Standard for Insanity" Since Pat Barker's Regeneration is set in a mental hospital, it seems fitting that questions about mental disease and the definition of sanity should be raised. At the very start of the book, Rivers and Bryce are discussing the case of Siegfreid Sassoon, a dissenting officer of the British army. As they discuss his diagnosis of "neurasthenia," Barker is laying the groundwork for one of Regeneration's many themes: no one is completely qualified to judge the sane from the insane, for insanity finds its way into us all. The ambiguity surrounding the definition and treatment of neurasthenia offers just a glimpse into the ever-changing and highly subjective world of mental evaluation. The history of neurasthenia traces back before World War I to a scientist by the name of George A. Beard. Beard coined the actual term "neurasthenia" which means nerve weakness (Marlowe). Neurasthenia was attributed rather vaguely to the stress of everyday life, or, for soldiers, the stress of the trenches. Many also felt it was a disease primarily of the upper class, which means it would apply more often to officers in the army than regular men. Andrew Scott Myrtle, who wrote on the validity of neurasthenia, believed like many medical professionals of the era that "it is not the machine workers, the factory workers, who suffer but 'the inventors of the machines'" (Gijswijt-Hofstra 145). Not only did neurasthenia come from the many stresses of daily life, but it also had a myriad of symptoms. Every article on neurasthenia offered a different set of acceptable symptoms, the most common being sleeplessness, headaches, and fatigue (Marlowe). Cures for neurasthenia were as varied as its symptoms. When working with one patient, Beard "promptly zapped the young doctor with a 'faradic current' from 'head to toe'" (Martensen 1243). Electric shock was still being used during World War I, as evidenced by doctors like Lewis Yealland, but other cures such as bed rest, sea-salts, and expensive cruises were also circulating (Gijswijt-Hofstra 145). The sense of ambiguity that surrounded neurasthenia had a large effect on society's views of neurasthenic patients. Although World War I was one of the first instances where people recognized that mental disorder or disease might be responsible for actions that were otherwise characterized as cowardly, there remained a strong sense that diseases like neurasthenia were ultimately the result of a weak will. Robert Martensen describes neurasthenia as giving people a "socially legitimate explanation of their inability to perform their expected roles" (1243).

Criminal Law and Monster Essay

In the book Monster written by Walter Dean Myers, Steve Harmon is convicted of a felony murder. As a member of the jury in my eyes Steve Harmon is not guilty. Three reasoning’s behind my conviction are that they have no evidence that he was there at the time of the crime, there is no probable cause to link him to the crime, and all the evidence says he was not there.First reasoning is that they have no evidence that he was there. The only evidence that they have is the other convicted characters saying he was a â€Å"look out†, but there was someone in the store when he left. So with that being said he wasn’t really a look out because he didn’t make sure there wasn’t anyone in the store and the lady in the store didn’t say she saw him.Second, there wasn’t any probable cause to link him to the case, the only thing that linked him to the case was that he knew the people that committed the crime. Also Steve didn’t get anything that was stolen from the store. That led me to believe that he wasn’t part of it because if he was part of it he would have gotten either money, smokes or anything else they took.Last, all the evidence says he was not there. There wasn’t any one saying he was there. The only people who said he was there are the people that were getting a â€Å"break† and they were told the situation. Some of the convicted didn’t even know who Steve was. This led me to believe he was innocent.In the book Monster written by Walter Dean Myers, Steve Harmon is convicted of a felony murder. As a member of the jury in my eyes Steve Harmon is not guilty. The reasoning’s behind my conviction are that they have no evidence that he was there at the time of the crime, there is no probable cause to link him to the crime, and all the evidence says he was not there. All this together made me vote not guilty.

Costa Coffee Essay

Costa Coffee was founded by Italian brother Bruno and Sergio Costa in Lambeth, London in 1971. Then in 1995, Costa was sold to Whitbread Company as its subsidiary. During the period of global economic recession, 2009, Costa achieved a remarkable level with 60% profit increased and 23% revenue increased1. Moreover, as the largest coffee chain in UK, Costa paid  £36m for the acquisition of ‘Coffeeheaven’ at the end of 2009. So far, Costa Coffee operates in 28 countries with the total number of 1,600 stores2. Then what are the key successful factors which made Costa expanded quickly with high profitability in the fast growing and competitive coffee industry? In order to answer this question, I will apply PESTLE Model and STP Process to analyze the strategy and marketing issues. Strategy: PESTLE As a component of the marketing environment, the macroenvironment include many factors which have great effect on the decisions of strategies. Political In 2010, the new government, coalition government (Cameron Ministry), published several new policies which caused the decrease of the poll rating for the party3. And one of them is the Taxation policy. During the past two years, the VAT rate had a fluctuation: decrease from 17.5% to 15% and back to 17.5% in 2009/2010 and increase to 20% in 2011. Clearly, the low VAT rate means lower price to customers and then lead more sales. Also the 20% VAT rate will affect the Costa customers since they may try to stop buying or purchase less to resist the VAT raise. Due to the increasing demand of high-quality coffee, the company who holds certified coffee beans and fair trade coffee beans will gain more product differentiation advantage. From 2008, Costa Coffee has started to convert its entire coffee supply to sustainable grown beans4 which was from Rainforest Alliance Certifiedâ„ ¢ Farms. Also, in order to implement the Fair Trade, in 2006 the Costa Foundation was set up to support the coffee growers lived in Colombia, Guatemala, Uganda and so on5. Through the Costa Foundation, the local people have been provided huge amounts of education opportunities and job positions. Economic During the economic crisis in 2008-2009, the government reduced interest rate and VAT rate in order to boost consumption and accelerate the economic recovery. In some extent, these policies are helpful to raise the sales since people feel like paying less for the same product. However the high unemployment percentage means that the purchasing power of buyer is weak. People cut their budgets on food, cloth, and other non-essential goods, such as coffee. In 2010, the economic started to recover. The VAT rate and interest rate have been raised in order to increase the government revenue. And followed the increased VAT rate, the inflation was higher. As a result of these factors, the prices of ingredient and goods seem to be higher also. Also for the companies like Costa which involved in the foreign exchange, the decreasing exchange rate of sterling will make the companies’ purchasing power weaker. Then under this condition, Costa tried to focus on cost saving and menu changes to keep its profitability6. This is a better way to retain the customer with the old price. However, Costa should be aware of quality of ingredient and taste of new menu products. In my opinion, Costa could consider about cutting operation cost which is a large part of total cost. Sociocultural The growing population implies a huge potential market for coffee industry, but it also means companies need to provide wider ranges of products and services. Also the rising number of educated people will increase the demand for quality coffee. Moreover the change of attitudes to work and leisure has influence to the coffee houses. More and more Laptop generation and white-collar workers prefer coffee shops as their second office because of its relaxed atmosphere and delicious coffee. Costa has already found this trend early and moved its shops into the bookshops. Under the co-operation of Costa Coffee and bookshops, both of them got the benefits on sales. In addition, the change of lifestyle is also a factor. Due to the drink driving legislation, the consumption of alcohol drink has a huge decline. Therefore instead of going to pub, more people are going to the coffee shop. Costa achieved a huge success at the social and cultural communication with the public. Since 19717, Costa Book Awards started to improve the communication between readers and writers. Also Costa encourages everyone to read wide range of books and make personal comments. Technological It is obvious that high technology will offer lots of advantages on efficiency, productivity, and profitability to the coffee brewing world. Therefore Costa should continue updating the information and upgrading the machine. It will be more effective on management if Costa could use a new electronic point of sale (EPOS) system which was first installed by one of the Costa Coffee franchise in 20108. Environmental Company must consider more about the environmental concerns in their production process. They should use sustainable strategy in the long-term. Costa Coffee tried its best to protect environment. In 2009 Costa started to use a number of Iveco Daily 6.5-tonne urban delivery trucks which could improve the fuel efficiency in its daily delivery9. Moreover, the Costa coffee cup could be recycled widely because of the material-certified sustainable pulp. However there are still some uncovered considerations. Recently Costa Coffee was doubted that it did not respect another resource of environment – wildlife (monkeys) according to the TV advertising10. Legal Besides meeting the standards of Employment law, Costa always keeps working on improving the health and safety of products. In 2009 Costa Coffee signed up to the Food Standards Agency’s (FSA) drive to provide healthier food outside the home11.

Vote-Smart essays

Vote-Smart essays The vote-smart website was very interesting in that it provided a lot of valuable information regarding the current representatives. The U.S. Representative from my district is Baron Hill. He attended Furman University and received his Bachelors Degree for History in 1975. Although his voting participation is nearly 100 percent he does not always vote with his party. Currently he is active in the Agriculture, Armed Services, and Joint Economic Committees. On issues such as abortion and education, considered the most important [topic] in 2002 identified by the vote-smart website, Representative Hill voted 60 percent of the time with congress for the Right to Life Committee and 100 percent of the time for National Education Association. In the past three years Hill has voted congresss preferred position 100 percent of the time (vote-smart IGR) concerning the National Educational Association. I honestly was not surprised by the much of the information on the site. This district representative did however claim that in the interest group ratings section of the website, his party has somewhat changed their position concerning abortion from supporting it, to supporting the National Right to Life Committee. But as I established earlier, overall the facts about Baron Hill were not stunning. For this project I consulted and interviewed my mother. She in fact did vote for Baron Hill during the election in the 2000 campaign. My mother knew most of the information provided by the website, therefore she was not shocked by that which was disclosed. The way she explained her views closely resembles myself, and the same values that I hold. She strongly reacted to the issues on abortion since she is against it in most cases. Her belief is that if the woman is in danger and either her or the child will not make the delivery then the option should be provided. Because Rep. Hill changed his...

How To Use Marketing Performance Metrics To Improve

How To Use Marketing Performance Metrics To Improve Peter Drucker once said, â€Å"What gets measured gets managed.† And he was right. When you  have numbers and data, you  study them; you  wonder how you can make them better, especially if they involve sales. And in the world of content marketing, measuring blogging productivity has become a critical piece of any strategy that results in visits, return visits, lead generation, and, ultimately, conversion. The marketing performance metrics- or tools you  use to measure the value of the content you  write- have become quite sophisticated. And you  can use  them to inform all of the decisions you  make about the content on your blog. This is exciting stuff to help you reach your goals and improve  the content youre already publishing. Lets take a look! How To Crush Your Goals With Marketing Performance Metrics via @AndyPreislerBonus! Get your free Google Analytics dashboard  custom-built to complement this post to help you quickly spot many of these marketing performance metrics at a glance. It's complete with tons of links to related reports to explore your data even more in-depth to help you understand how your marketing is performing today and how you can improve your blog. Begin With Your Marketing Goals You users are publishing content because you have big goals to reach.  Figure out  your general marketing goals first, something like: Grow your trafficGrow your leadsGrow your customer base Once you have your foundation- the understanding of what you want to achieve with your marketing- you can then look into the  marketing performance metrics that will guide you toward actual data you will use to measure those goals. A super effective and easy way to define your goals is with the SMART goal setting process: Specific: What, when, and why.Measurable: This is where your marketing performance metrics come in to help you know when you accomplish your goal.Attainable: Requirements necessary to achieve your goal.Realistic: Acknowledge the road blocks that would prevent you from reaching the goal.Time-sensitive: Start and (most importantly) end dates. So, a format like this is what you're looking for: Beginning, January 1, 2016, we will increase our blog and website traffic to 1 million monthly page views by December 1, 2016, to help marketers plan better content while establishing ourselves as  an authority in our niche. The rest of this guide will walk you through choosing the marketing performance metrics you’ll use to measure your progress toward your goals. Recommended Reading:  How To Leverage Your Best Content To Meet Your Marketing Goals Understand The Basic Marketing Performance Metrics Your content creator should be an expert in two things: Creative and engaging writing.Using  analytics tools to measure the effectiveness of content that is created and published on your blog that will help you reach your goals. The basic metrics are all available through Google Analytics, a free tool that will provide huge amounts of data and deep insight into how your  content is really doing. Pro Tip: Setting up Google Analytics is pretty easy. Just follow this handy guide brought to you by the search engine itself. These are all about quantity and can be used to tell a big story in the following ways: Users: This number is a total of how many separate visitors come to your blog over a set period of time. The same visitor is not counted twice. This is the first step in a longer process of analyzing what you are doing right and wrong- the more, the better.Number of pageviews: Once a visitor lands on your blog, are they accessing other pages of your site from your blog? This is important information to have because it demonstrates that a visitor is impressed enough with a post to then check out your site as well.Bounce rate: When someone visits your blog and opens a post, do they stay or do they bounce out within the first 10 seconds? If the number is high, at least the first part of that post content is  not what they expected to see- an opportunity for you to improve.Inbound links: How many visitors are coming in from outside places via an external link? This means people think your content is important enough that they have provided a link to it in something they have written. All of these metrics give you important data that should tell you if your posts are doing the job or not. And Google Analytics does a great job of generating this kind of data for you, although some content marketers use other tools that may go a bit deeper, such as Whoopra or Clicky. The data should tell you specific things.  Low traffic and low â€Å"staying power†- as seen through pageviews and bounce rate- means that your content may need  a major facelift. Either you are not capturing visitors with your titles and first 100 words, or the content in the remainder of the post is not engaging them enough to stay, read, and, ultimately, share. On the other side, if traffic is good and there is high â€Å"staying power† and movement from a post to other pages, you have a winner. The content is good and is well suited to be  repurposed and recycled. Recommended Reading: 3 Hidden Google Analytics Reports To Help You Understand Your AudienceHow To Unlock Quality Content From Your Low-Performing Posts Create Better Content With Audience Performance Metrics These metrics are often called the â€Å"feel good† or â€Å"vanity† measurements. It’s nice to see good numbers of views and comments, because you feel like  other awesome folks appreciate your content. Yay for us! Numbers of views within a set period of time:  Track the number of views (usually in a month), along with the amount of time spent once a post is opened. You could also combine the number of comments a post receives or the decline of views as a post ages.Comments per views:  If, for example, you are getting a comment for every 50 views of a post, you have a winner. That content should be used again, in a different way.Views vs. users: You will also want to know who among your visitors are unique repeat visitors. The repeat visitor number is an important one, because research shows that conversions often come from visitors who view between 5–9 times. These people are highly active- the visitors you have managed to engage well. It's a solid goal to increase the numbers of your  highly engaged audience. You can determine the type of content they enjoy and plan for more of it by analyzing the posts that your highly engaged visitors view.Number of shares per article:  When you get the data on share numbers from each post, and even better, to which social media sites those shares are going, you have some pretty valuable information. Now you can choose the networks where you may want to expand your presence because your audience is clearly using certain networks more than others. It also gives you  an understanding of what content is the most popular  so you can replicate your success. Your marketing calendar shows you which blog posts are getting the most shares right in your top posts page. shows the social shares for every blog post you publish. Find ways to build upon the popular  blog posts you publish that  generate tons of long views and comments, and engage your visitors. You could possibly: Publish  new posts covering related ideas.Repurpose the blog posts  into different media.Optimize that existing content with better graphics  to increase time on page.Add  downloads  into your posts to convert that traffic  into email subscribers. Google Analytics does a fine job of generating vanity data, although some marketers prefer to use Mint, a tool that can also tell you from where your viewers are coming. A Word Of Caution: There is a growing group of content marketing experts who believe that bloggers spend too much time (and money) and give too much importance to vanity metrics analysis. Jason Amunwa is the director of products at Filament, who warns: Vanity metrics do nothing for your actual website objectives, but make your marketing efforts look good. This is problematic, because oftentimes they siphon effort and focus away from the things that could really move the needle for you. Engagement metrics tell you what content is truly performing for you, what’s just â€Å"meh†, and what’s ripe for enrichment and optimization;  in short, engagement metrics tell you where the real opportunities are for growth. Consider  your vanity audience metrics as a learning tool to understand what is popular to create better content. That said, if your main goal is to grow your customer base, let conversions be the metric that influences your content creation process the most. Recommended Reading:  What Really Is Your Social Media ROI? Optimize For Conversion With  Content Performance Metrics This is the truly actionable part of your marketing performance metrics, because you will get invaluable information about how your blog is doing and what you specifically need to do to improve your blogging productivity. Check out three types of marketing performance metrics for your content- content life, content engagement, and content conversions. Content Life (Longevity) Every post has a shelf life. You need to track this so you know how long each post continues to receive views. How many views do you get the first 6 hours, the first day, the first week, and the first month? And what times and days are are you getting the most views?  With the right analytics, you can understand  the longevity of individual posts and an average longevity of all of your posts combined. This kind of information can drive your decisions about what content ideas work well and how to flesh out your blog schedule and social media promotion: Which posts are the most popular? The style and content is obviously right, so you will want to mimic that as much as possible.Which posts are the least popular? You know what style and content not to post again.Which posts have the greatest longevity? Is there a particular common aspect of those? Do you have embedded videos, infographics, etc. on those with a longer shelf life? Again, this tells you what to mimic in future posts.What is your average longevity number?  Your average longevity number is the number of days your posts typically have a lot of interaction before fading. If  your posts  are getting the most views within the first three days, and then viewership is dropping off, you know you need to post every three  days to keep your  blog filled with fresh content. Alternatively, you could use  a tool like to share your content more on social media to extend the life of your content. You can use these Google Analytics reports to understand when you are getting the most pageviews, visits, and leads to help you publish  and share content at the best times when your audience is most engaged. Do you look at content longevity? The metric can help you plan  a better #blogschedule.Recommended Reading: When Is The Best Time To Publish A Blog Post?What 10 Studies Say About The Best Times To Post On Social Media Content Engagement Part of evaluating engagement, of course, includes some of the vanity metrics you just learned about. How many comments and shares are you getting? High numbers indicate that your viewers are actually taking the time to check out  your entire post and are so  engaged that they want to comment or to share that content with others. Which  types of media  complement your posts the best?  So you're blogging, but you're probably including different types of content into your posts. When you share that advanced media like infographics and videos to your social networks, what is performing better for your audience?  This kind of information will tell you which types of posts you want to link to which social media.Measure the time spent on each post by each visitor. If a visitor stays 3 minutes or more, that visitor will most likely return, and studies show that you need to capture a visitor within the first 10 seconds if they're going to stay. If you're getting lots of bounces within that first 10 seconds, you need to do something about your headlines  and your blog post introductions.  You can also get data on whether a visitor is actively engaged with your content or whether the page is open by sitting on a background tab right in Google Analytics.Are viewers scrolling through other posts  after they spend time reading one? This is clearly engagement, and the longer they spend doing this, the more likely they are to come back again. And if you really want to dig deeper, you can track the specific posts a visitor views and collect data on that, so that you know which posts of the past are still piquing interest- review that content and see how you can repurpose it. Personalized content is trending now, so this is a great way to prepare for it!Viewer Loyalty: Google Analytics calls this â€Å"frequency† or â€Å"recency.† How often does the same viewer come and how many days before they come back? Chartbeat  conducted a loyalty study and found that anyone who comes 5 times in a month will keep returning regularly after that.Recommended Reading: 4 Lessons From Psychology That Will Help You Grow Your Blog Content Conversions Conversions are any action  you want a viewer to take, whether that is a sale or an action that may funnel that conversion to an eventual sale. You need to know the percentage of visitors that take some action after having been on your blog- giving an email address signing up for a newsletter, taking a free trial, etc. Lead generation metrics: Are they converting before they read your content or afterward? This will tell you if your posts are productive or not. If conversions are occurring after your content is read, your inbound blog posts are doing their job.Sales generation metrics: If specific content is generating purchases on the part of viewers, you will know that you want to get that type of content into as many posts as possible. Google Goal Analytics can give you great data through conversion reports, and these are pretty critical, because, after all, marketing exists for one purpose- to sell. Create your goals in Google Analytics now: Create, edit, and share goalsCreate and customize dashboards You can request conversion rates per page on your entire site, which will include your blog, and then compare the percent  of conversions for each page. And, if you dig deeper, you can get a report that shows the page that was the original view of that conversion. If you find that a healthy percentage of conversions begin with a view of a blog post, then these posts are paying off well. If you have lots of views, comments, and shares but not a good conversion rate, then all you have are vanity views. Analytics tools are sophisticated, rather amazing, and can really help you make some big  decisions about  your blog content. Turning your marketing performance  metrics into actionable ways to improve your blog will help you create better content and focus that content on achieving your goals.

The Taliban Research Paper Example | Topics and Well Written Essays - 1000 words

The Taliban - Research Paper Example forces from Afghanistan. (McNamara, Melissa â€Å"The Taliban in Afghanistan) It is important to note that there are two factions of the Taliban existing within countries of Afghanistan and Pakistan. With the Pakistan faction going rogue and, although identifying itself with the Taliban, it actually has a totally different mission and goal than its Afghan counterpart. But in order to understand why the differing goals exist, one must first understand the history of the group. The Taliban can be considered to be religious fanatics who are trying to advance their religious goals and beliefs across the Middle Eastern world. The leader of the Taliban was Mullah Mohammed Omar. A reclusive leader who heads the terrorist group together with 8-10 other colleagues, all of whom are survivors of the Russian war and occupation of Afghanistan in the 1970's. Their governing rules are overseen by the Ministry of Virtue and Vice, often considered to be a religious police force. (McNamara, Melissa à ¢â‚¬Å"The Taliban in Afghanistan†). The group originally emerged as one of the mujaheddin or holy warriors in the region. (Hayes, Laura, Brunner, Borgina, and Rowen Beth â€Å"Who Are The Taliban?†) This group has every intention of establishing a radical Sunni Islamic regime in Afghanistan. The Taliban as a group should not be confused with the Taliban Militia that was established in 1994. (McNamara, Melissa â€Å"The Taliban in Afghanistan†) In Pakistan however, The Taliban Group there has taken on the name â€Å"Tehrik-i-Taliban Pakistan†, a group with known links and ties to the Al Qeada. Although it shares similar ideologies with the Afghan Taliban group, the group is known as a stand alone group with different goals from the original. According to Raza Rumi, director of policy and programs at the Jinnah Institute, the primary target of the group is the Pakistan military. The goal of the group is the removal of the U.S. troops from the area and they w ould like to see the imposition of the Sharia in Pakistan. (Brumfield, Ben â€Å"Who Are The Pakistani Taliban?†). Since the group is a breakaway faction, it lacks the organized structure of the original and is instead a coordinated militia. Due to the radical religious beliefs of the Taliban, they would rather become known as religious terrorists who use the holy war or Jihad to propagate religious war over their perceived enemies. However, nothing could be further from the truth. There is nothing religious about their terrorist activities. The key to their terrorist campaign is the use of violence. (â€Å"Types of Terrorism†) However, the most common form of terrorism that the Taliban uses can be seen in the way that they need to acquire funding for their terrorist activities. The group has been known to employ the use of roadside bombings in Afghanistan and Pakistan when attacking the U.S. troops stationed there. The group is also not beyond using arson and firebomb ings in order to quash their targets. However, the group, due to the lack of funds through their bank accounts and other channels of receiving financing having been effectively cut off by the international community, has taken to kidnapping and hostage taking for ransom in order to keep their organization afloat and their terror activities

Why the Pros out weigh the Cons of legalizing marijuana Essay

Why the Pros out weigh the Cons of legalizing marijuana - Essay Example Herein will contain the reasons why the legalization of marijuana should take place, taxes placed on it for the purpose of debt relief and the medicinal value of the plant. It is imperative that the United States pass legislation to legalize the use of marijuana, as there are many people that use the drug for recreational reasons, and those who use it for medicinal reasons as well. According to a survey conducted by the National Survey on Drug Use and Health in 2009, 16.7 million Americans over the age of 12 had used marijuana at least one time in the month before this survey was conducted. That is roughly 5% of the population in the U.S. that were honest enough to admit to marijuana use. Given that so many people use the drug, if legalization were to take place, the taxation of it alone would critically help the United States’ debt problems. Often marijuana is labeled as a ‘gateway’ drug, meaning that it is the beginning drug for people to pursue other more dange rous drugs, like cocaine or heroin. This is a false assumption, and this report will seek to prove that as well. Marijuana has been used for centuries by varying indigenous peoples throughout Europe and Asia. It is thought to be first used as an intoxicant around 1000 B.C. in India. In China, it was used to make cloth and medicine, and considered to be in use in other parts of the world prior to 500 A.D. (National Commission of Marijuana and Drug Abuse, 2010). Among the many religions that use marijuana for religious purposes, the most commonly known are the Rastafarians. They use the drug to â€Å"enhance their consciousness of the relationship between God, Creation and the individual soul.† (Marijuana Legalization Organization, [MLO] 2006). Among other religions, the Quakers, Judeo-Christian, and Shinto use marijuana for religious reasons (MLO, 2006). Marijuana should be legalized, taxed and restricted to certain age groups for use in the United States, as the reasons for l egalization far outweigh the reasons not to legalize. Methodology In order to find out the medicinal value and the reasons for taxation of marijuana, I employed a Google search, and found a multitude of articles, journals and other written outlets both for and against legalization. Marijuana has been found to relieve pain and is a safe and effective treatment of peripheral neuropathy, which is a common occurrence in HIV/AIDS patents. Caused by nerve damage, this type of pain often cannot be effectively treated with standard narcotic pain medicines, but marijuana was shown to give these sufferers relief. It has also been shown to help those suffering from hepatitis C virus to curb the nausea associated with the traditional treatments. It is also being used for sufferers of multiple sclerosis and diabetes (Kampia, 2007). Although there are many medicinal purposes for the plant, legalization and taxation of it would be of enormous benefit to the United States Economy. The costs to the United States and taxpayers are enormous to keep marijuana illegal. There are no certain numbers available due to the variability of costs of factors. Some of those factors are: Cost of law enforcement officers Cost of prosecution and defense of offenders Cost of incarceration of convicted offenders Cost of social services and foster care for children of offenders (MLO, 2006). Given these costs, which are few in the plethora of available issues concerning keeping marijuana illegal, the costs of growing the plant and taxing it are hugely different and beneficial. According to MLO (2006) estimates, the U.S. spends anywhere from $7 to $12 billion each year on drug control programs. These do no include misdemeanor cases, but it is important to note that these numbers to not allow for the expenditures on marijuana alone, as it is all